Nine years in the making.
I’ve been a content creator for a decade. I grew a personal following to 56,000 people and watched social media change my life. Now I’m using everything I learned to help the businesses that deserve it most.
Named after someone who deserved to be seen.
In 2017, I moved to Texas and got a labradoodle. I named him Miso.
He was with me through nine years of figuring out content creation. Every late night editing session. Every pivot. Every time I almost quit and kept going anyway.
In January 2024, he was diagnosed with lymphoma. In November 2024, he passed.
This is the first thing I've built since he's been gone. Every project I shoot is for him.
That's not a marketing line. That's just the truth.
Why small businesses?
Most of my favorite places in Austin are small businesses. The coffee shops I write in. The gyms I train at. The restaurants I take people to. Most of them are invisible on social media — not because their story isn’t worth telling, but because nobody’s shown up with a camera. I know how powerful social media can be when it’s done right. My job is to show small businesses that same power.
Three things worth watching.
Journey
Documenting the real process of building this business from scratch. Raw, honest, consistent.
Client Work
Behind-the-scenes of real shoots with Austin small businesses — the process, the people, the story.
Tips
Practical advice for small businesses on how to show up on social media.